The PESO Model Advisor®

Your guide to using the PESO Model Advisor® experience to plan, implement, and optimize integrated communications using The PESO Model®. Whether you’re looking for strategic direction, tactical recommendations, or help connecting the dots across paid, earned, shared, and owned media, this section is designed to support you at every step. You’ll find information on how to: Get started with The PESO Model Advisor® and set up your account. Navigate the platform and understand key features and outputs. Build or refine PESO plans based on goals, audiences, and priorities. Apply recommendations to real campaigns and ongoing programs. Track progress, document decisions, and stay aligned with your team. Troubleshoot common issues and find answers to frequently asked questions. These articles help you move from questions to clear next steps so you can confidently build integrated programs that are consistent, scalable, and measurable.