What’s the “six-step” PESO process the Advisor uses?

It follows a practical workflow:

1) Foundation (what PESO  is, and what it isn’t)
2) Discovery (what you’re doing now)
3) Integration (how channels reinforce each other)
4) Measurement (what success looks like)
5) Customization (fit it to your industry and reality)
6) Iteration (optimize based on results)

If you want, the Advisor can mark your place in the process so you don’t lose the plot.
 

Can the Advisor build a full campaign strategy for me? 
It can build a strong first draft, strategy, channel roles, tactics, timelines, and measurement. Your job is to pressure-test it with your real constraints: approvals, legal, budget, and what your team can actually deliver.
 

How does the Advisor help with integration?
Instead of giving you four separate lists, it helps you design a program where each channel supports the others, for example:

• Owned content becomes the “source of truth”
• Earned coverage validates and expands credibility
• Shared distributes and sparks conversation
• Paid accelerates reach and reinforces the message
• Integration is where the results (and the budget justification) show up.
   

I’m over-relying on one channel (like social or content). Is that a problem? 

Usually, yes, because you end up with a single point of failure. The Advisor will help you rebalance your mix and build a plan where you’re not dependent on one algorithm, one platform, or one team’s bandwidth.
 

We’re a small team with a limited budget. Can we still use PESO? 
Absolutely. PESO is about smart integration, not expensive tactics. The Advisor can help you prioritize the highest-leverage actions, reuse content across channels, and build a realistic plan that fits your time and budget.
 

Can the Advisor tailor recommendations to my industry?
Yes. Tell it your industry, audience, and any constraints (regulated, B2B, nonprofit, local, etc.). It will adjust tactics, messaging considerations, and measurement so the plan fits your world, not a textbook example.