GEO is short for Generative Engine Optimization, being discoverable and accurately represented in AI-driven search and answer engines. In practice, that means creating content and signals that make it easy for systems to understand who you are, what you do, and why you’re credible.
What kind of metrics will the Advisor recommend?
You’ll get measurement ideas that move beyond vanity metrics. Depending on your goal, that can include:
- Pipeline or revenue influence
- Qualified leads or conversions
- Share of voice and sentiment
- Brand search lift and direct traffic
- Content performance tied to outcomes
- Community growth with engagement quality
If you only have impressions and clicks today, it will help you level up without making measurement impossible.
Can the Advisor help me set KPIs tied to business goals?
Yes. Tell it the business goal (revenue, retention, hiring, reputation, awareness, etc.) and what your team controls. It will recommend outcome-focused KPIs, how to track them, and what to report to leadership.
How do I prove PESO Model® results to leadership?
Ask the Advisor to help you build an executive-ready scorecard. It will focus on:
- What you did (briefly)
- What changed (behavior/results)
What that means for the business
Bonus: it can suggest a narrative that connects Paid, Earned, Shared, and Owned contributions so your work doesn’t get minimized to “we posted on social.”
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