What is the PESO Model Advisor®?

The PESO Model Advisor® is our AI-powered guide to building integrated communications programs using the PESO Model® (Paid, Earned, Shared, and Owned). It helps you connect tactics to business goals, work through the PESO process step by step, and build a plan you can actually execute.
 

Who is the PESO Model Advisor® for?
If you’re responsible for marketing, communications, PR, content, social, or reputation, and you’re expected to prove impact, this is for you. It’s especially helpful if you’re short on time, juggling stakeholders, or trying to get your team aligned.
 

Is the PESO Model Advisor® the same as the PESO Model®?
Not quite. The PESO Model® is the framework. The Advisor is the tool that helps you apply it, so you don’t get stuck picking random tactics or over-investing in one channel.
 

Do I need to be a PESO Model® expert to use this?
Nope. You can come in brand new. The Advisor will meet you where you are, explain the “why,” and walk you through the six-step process without the jargon.