How do I use the PESO Model Advisor®?

Start with what you have: a goal, a campaign idea, or a messy “we’ve always done it this way” plan.
The Advisor can help you:

Map Paid, Earned, Shared, and Owned tactics to your goals

• Brainstorm campaign and content strategies
• Build an integrated plan (not four separate lists)
• Recommend measurement and GEO visibility ideas
• Create a simple rollout you can share with your team
   

When should I use the PESO Model Advisor®?
Any time you need clarity. Use it at the beginning of a campaign, during a mid-flight “why isn’t this working?” moment, or when your program feels fragmented across teams, channels, or vendors.
 

What should I bring to get the best answer? 
A little context goes a long way. Share your goal, audience, timeline, budget range (even a rough one), and what you’ve tried before. If you’re not sure, start with your business goal and we’ll build from there.
 

Can the Advisor review my existing plan? 
Yes. Paste your plan (or a summary) and ask for a PESO-based audit. You’ll get feedback on gaps, overlaps, and where integration or measurement is missing, plus practical next steps.