The PESO Model® Training

Your go-to resource for learning how to plan, execute, and measure communications using the PESO Model®; Paid, Earned, Shared, and Owned media working together as an integrated system. You’ll find practical guidance, examples, and step-by-step materials to help you: Understand what each PESO channel is and what it isn’t. Build an integrated PESO plan that aligns to business goals. Choose the right tactics across paid, earned, shared, and owned. Create workflows that keep teams aligned and execution on track. Measure results, report impact, and optimize over time. Whether you’re new to PESO or looking to sharpen your approach, these articles are designed to help you move from theory to real-world application so your communications programs are cohesive, strategic, and measurable.