How do I start implementing PESO inside my organization?

Start small and make it real:
1) Pick one priority business goal.
2) Audit what you’re already doing across paid/earned/shared/owned.
3) Map the customer/constituent journey and where each channel supports it.
4) Build one integrated plan with a clear measurement model.
5) Run it, learn from it, and scale.
If your org is siloed (and let’s be honest, most are), start with a pilot project that proves the approach works.
 

We’re already doing some of this. Do we still need PESO? 
If you’ve got the channels covered but you’re not seeing consistent results, PESO is your missing glue. Most teams aren’t struggling because they don’t work hard. They’re struggling because their efforts aren’t connected. PESO gives you the framework to align what you’re doing and prove it’s working.
 

Can you help us roll this out to a team or an entire organization? 

Yes. We work with individuals, teams, and enterprises. If you want help training a group, aligning stakeholders, or customizing PESO to your org’s realities, submit a ticket and tell us what you’re aiming for, and we’ll recommend the best next step.