How does PESO help with ROI and measurement?

PESO starts with the business outcome and works backward. Instead of reporting on vanity metrics, you build a measurement plan that connects channel activity to what leadership actually cares about (revenue, retention, donations, registrations, applications, policy outcomes, etc.).

In other words: fewer pretty charts, more proof.
 

What results can I expect? 

Results vary based on your starting point, resources, and how consistently you implement the framework, but when PESO  is put to work, teams commonly see:
 

• up to 6× performance improvement without increasing spend (by aligning paid, earned, shared, and owned)
• 28–35% lower customer acquisition costs through trusted, multi-touch engagement
• 35% faster campaign results thanks to synchronized messaging and cross-channel execution

The short version: you stop spinning your wheels, and you start building a system that keeps delivering, campaign after campaign. How different organizations use PESO