PESO Model® Basics
Learn all about the PESO Model® (paid, earned, shared, owned), why it’s a strategy framework (not a checklist), and how to use it flexibly based on goals, budget, and team size, without “doing everything everywhere.”
Learn all about the PESO Model® (paid, earned, shared, owned), why it’s a strategy framework (not a checklist), and how to use it flexibly based on goals, budget, and team size, without “doing everything everywhere.”