The PESO Model®

Have PESO Model® questions, you’ve come to the right place. The PESO Model® category is your foundational hub for understanding and applying the PESO Model®, an integrated communications framework that aligns Paid, Earned, Shared, and Owned media to drive measurable results. In this section, you’ll find resources that help you: Learn the core concepts, terminology, and structure of the PESO Model Framework. Understand how the four media types work together (not in silos). Map goals, audiences, and messaging to the right PESO mix. Build plans and campaigns using best-practice workflows. Measure performance and report outcomes across channels. Explore examples, FAQs, and common implementation challenges. If you’re experienced, use this category to refresh your approach, troubleshoot execution issues, and strengthen how you plan, integrate, and measure your communications work.