Who Is PESO For?

Who is the PESO Model® for? 

It’s for marketers and communicators who are done with disconnected tactics and ready to lead with strategy. The PESO Model® works across industries, team sizes, and business models. This framework is for you if you’re responsible for building awareness, shaping reputation, or driving measurable growth.

Can PESO help government agencies?

The PESO Model®  helps government agencies modernize their outreach, build public trust, and deliver information with clarity, consistency, and credibility.
 

Whether you’re informing residents, engaging communities, or navigating high-stakes issues, PESO  gives you a framework to align your efforts across departments and channels.

• Communicate clearly across platforms during high-priority initiatives.
• Coordinate messages across internal teams, external partners, and public platforms
• Build long-term trust through consistency, transparency, and follow-through
• Demonstrate results with metrics that show reach, engagement, and public understanding
   

I work in or manage an Agency, is PESO for me? 

The PESO Model® gives you a framework your clients can understand, and a system you can scale. Use it to win new business, align deliverables, and demonstrate results your clients care about.

• It allows you to differentiate your services with a licensed framework.
• Standardizes strategy and reporting across clients. 
• You will build trust with data-backed results.  
• And get your junior staff up to speed faster with a clear structure.

I work in or manage an Enterprise team, is PESO for me?

The PESO Model® becomes your marketing and communications operating system if you’re a CMO, CCO, or VP leading multiple brands or channels.
It aligns your teams, standardizes your approach, and gives leadership visibility into how communications is driving business outcomes. 

• It breaks down silos across paid/earned/shared/ and owned channels. 
• It improves cross-functional coordination and operationalizes trust, visibility, and reputation.
• AND - it proves business value to executive leadership.
   

I’m a Communications/Marketing Consultant, is PESO for me? 

The PESO Model® gives you a framework your clients can understand, and a system you can scale. Use it to win new business, align deliverables, and demonstrate results your clients care about.
 

• It allows you to differentiate your services with a licensed framework.
• Standardizes strategy and reporting across clients. 
• You will build trust with data-backed results.  
• And get your junior staff up to speed faster with a clear structure.
   

I’m a Marketing or Communications professional, is PESO for me? 

Whether you lead a team or work inside one, the PESO Model® helps you modernize your skills, elevate your strategy, and show measurable impact.
It’s how you move from task-taker to strategic advisor. 

• Advances your career with a proven framework. 
• Allows you to build integrated campaigns across media types. 
• Teaches you how to plan, execute, and measure what matters.
• Moves you beyond vanity metrics to real outcomes.
   

I’m a solopreneur, is PESO for me? 

Absolutely! The PESO Model® helps you modernize your skills, elevate your strategy, and show measurable impact.
It’s how you move from task-taker to strategic advisor. 

• Advances your business with a proven framework. 
• Allows you to build integrated campaigns across media types. 
• Teaches you how to plan, execute, and measure what matters. 
• Moves you beyond vanity metrics to real outcomes.
   

I’m a student, is PESO for me? 

The PESO Model® is taught in leading PR and marketing programs, including Syracuse University and USC Annenberg. Use it in coursework, research, and real-world projects to bridge the gap between theory and practice.

• The PESO Model® allows you to see an integrated marketing communications strategy in action. 
• Equips you with modern, in-demand frameworks. And allows you to contribute to the evolution of PESO through academic research.
   

I’m an Educator, is PESO for me? 

The PESO Model® is taught in leading PR and marketing programs, including Syracuse University and USC Annenberg. Use it in coursework, research, and real-world projects to bridge the gap between theory and practice.

• The PESO Model® allows you to teach an integrated marketing communications in action. 
• Equip your students with modern, in-demand frameworks. 
• And allows you to contribute to the evolution of PESO through academic research.

What if my team doesn’t run paid media (or we don’t have a paid media budget)? 

That’s OK. The PESO Model® is an operating system, not a checklist. Most programs start with owned, then layer in shared and earned. Paid is an accelerator you add once you see a signal on what’s working, ideally in partnership with the team that runs paid media to amplify top-performing content.