The PESO Model® Basics

What does PESO stand for? 

Paid. Earned. Shared. Owned. Together, they’re not just your media mix; they’re your marketing operating system.
 

What is the PESO Model®? 

The PESO Model® is an integrated communications and marketing framework that helps brands build visibility, credibility, and trust by unifying paid, earned, shared, and owned media. It is your strategic framework that brings structure, alignment, and measurable outcomes to modern marketing and communications. It helps you stop spinning plates and start driving performance across every channel.
 

Who created the PESO Model®?

Created by Spin Sucks, the PESO Model® gives marketers and communicators a straightforward way to plan, execute, and measure what matters, so your work shows up in boardrooms and search results (even the AI-generated ones).