Does the PESO Model® include integration?

Does the PESO Model® include integration? 

Absolutely. One framework to plan, execute, and scale integrated marketing and communications.
 

How does PESO help in the day-to-day execution of my work/my teams work? 

Instead of reinventing the wheel for every campaign, the PESO Model® supports consistent workflows, aligned teams, and repeatable processes that scale. It becomes your operating system for marketing and communications.
 

Why use the PESO Model®?

Each media type plays a role. But it’s integration that makes them unstoppable.
If you want marketing and communications to be taken seriously inside the business, you need a model that connects the dots and proves the value.