Does the PESO Model® include measurement?

Does the PESO Model® include measurement?

If you can’t prove it, it didn’t happen. That’s why the PESO Model® was built with measurement baked in, not bolted on. From planning to reporting, it gives you the tools to connect your work to real business outcomes.
 

How can I demonstrate to leadership that my PESO Model® campaign was effective? 

The PESO Model® supports structured measurement, so you can map tactics to results across channels. Use correlation models, campaign tagging, and journey mapping to show how paid, earned, shared, and owned actually move the needle.
 

What about all of these algorithms? Does the PESO Model® help my brand’s visibility? 

When your work is visible across high-authority media and influencer sites and owned platforms, you train both buyers and machines. Brand mentions, citations, and structured content now influence how AI summarizes your brand.
 

The PESO Model® doesn’t just help you execute better. It helps you prove your value clearly, consistently, and in a language that executives understand.
 

What types of outcomes will I be able to measure if I implement a PESO Model® campaign?

Stop tracking vanity metrics that leadership ignores. PESO helps you measure what actually matters: visibility, influence, conversion, and trust.
Think beyond:

• Impressions → to visibility in AI and search
• Clicks → to content journeys and engagement depth
• Mentions → to correlate brand outcomes.
   

How does the PESO Model® help with measurement?

The model is built to show outcomes, not just outputs. You’ll move beyond impressions and vanity metrics into real indicators of visibility, engagement, and influence.