S Verkamp
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Recent activity by S Verkamp-
Start Here: PESO Model® Licensing (What’s Allowed, What’s Not, and Which License You Need)
TL;DR: Licensing protects the integrity of the PESO Model® and keeps it consistent as it evolves. Many non-commercial uses are free with attribution and a backlink. Any internal training or impleme...
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How do I get started using it in my business?
How do I get started using it in my business? First of all, you have to License the PESO Model®. If you’re using PESO to train teams, pitch clients, or deliver strategy, you need a commercial lice...
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This sounds great, how do I get help implementing it?
This sounds great, how do I get help implementing it?Partner with us on strategy and execution. From embedding with your team to designing custom playbooks and AI tools, we help large enterprises o...
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Does the PESO Model® include measurement?
Does the PESO Model® include measurement?If you can’t prove it, it didn’t happen. That’s why the PESO Model® was built with measurement baked in, not bolted on. From planning to reporting, it gives...
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Does the PESO Model® include integration?
Does the PESO Model® include integration? Absolutely. One framework to plan, execute, and scale integrated marketing and communications. How does PESO help in the day-to-day execution of my work/my...
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Who Is PESO For?
Who is the PESO Model® for? It’s for marketers and communicators who are done with disconnected tactics and ready to lead with strategy. The PESO Model® works across industries, team sizes, and bus...
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How Does PESO Help My Organization or Me?
Does PESO help me build a cross-channel strategy? Start with your business goals, not your media tactics. The PESO Model® helps you map those goals to the right mix of paid, earned, shared, and own...
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What Makes the PESO Model® Different?
What makes the PESO Model® different from all the others?Most frameworks describe what good marketing and communications should look like. The PESO Model® shows you how to do it. PESO gives you on...
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What Are the Different Media Types?
What is Earned Media Earn influence, not just attention. From media coverage to podcast guest spots to analyst recognition, earned media signals trust, and today, it also trains the LLMs and the al...
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The PESO Model® Basics
What does PESO stand for? Paid. Earned. Shared. Owned. Together, they’re not just your media mix; they’re your marketing operating system. What is the PESO Model®? The PESO Model® is an integrated ...