S Verkamp

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Two great places to start: *Spin Sucks: Communication and Reputation Management in the Digital Age* (Gini Dietrich) is your playbook for honest, measurable communications that earn trust and author...

We publish fireside chats, expert interviews, AMAs (Ask Me Anything), and other “show me how” sessions, all built to make integrated marketing and communications practical and powerful. Where do I ...

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It’s the easiest way to stay in the loop, think curated insights, practical takeaways, and the occasional nudge to try something that actually moves the needle.How often do you send the newsletter?...

It’s your regular dose of insights on PESO®, leadership, and the evolving marketing/communications landscape, hosted by Gini Dietrich.Where can I listen to the podcast?You can listen wherever you g...

It’s where we publish smart, practical guidance on PESO®, integrated marketing, communications, leadership, and what’s changing in the industry, without the fluff. (Also: yes, we try to keep it ent...

It’s a place to ask questions, share wins, get feedback, and connect with other smart communicators and marketers who are also trying to do this work the right way. How do I join the Slack communit...

We’ve got a whole buffet of smart, practical resources (with a side of humor):Spin Sucks BlogSpin Sucks Podcast (hosted by Gini Dietrich)Spin Sucks NewsletterSpin Sucks Videos (fireside chats, expe...

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