S Verkamp
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Recent activity by S Verkamp-
How do I get leadership buy-in?
Lead with outcomes, not channels.Instead of “we need to post more on LinkedIn,” try:Here’s the business goal we’re supportingHere’s how the PESO plan connects multiple touchpoints to that goalHere’...
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Can my agency use the PESO Model®?
Absolutely. PESO helps you look like the strategic genius you already are, without the all-nighters.Use it to:grated plans that are easier to execute (and harder to poke holes in)report results in...
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Do I need to use all four (paid, earned, shared, owned) every time?
Not always. Sometimes a campaign leans heavily on one or two areas. PESO isn’t a “do everything everywhere” mandate; it’s a planning framework that helps you choose intentionally, connect the dots,...
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How do we get help or ask questions?
Email us at support@spinsucks.com and we’ll get you to the right answer.Do you work with global teams and multiple time zones? Yes. We’ll set a cadence that works for the teams doing the work and f...
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What is the AI-Powered PESO OS AI®?
Think of it as your 24/7 PESO strategist on demand. The PESO OS AI® helps reduce risk, support compliance, and speed up time-to-market by removing bottlenecks and giving your team a clear, integrat...
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How do we get executives to understand (and support) PESO?
That’s where PESO Executive Development comes in. We close the leadership literacy gap with:C-suite alignment workshops that create shared objectivesStrategic intensives that cut through executive-...
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What is a PESO Integrator?
Your dedicated PESO Integrator turns channel chaos into a coordinated revenue engine. They provide strategic architecture and execution discipline so paid, earned, shared, and owned stop competing ...
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Can you train our team?
Absolutely. And we don’t do “sit through a webinar and forget it tomorrow.” We train for real adoption. What is the training like? It’s practical and built for realworld application. We design lear...
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Is the PESO Model® scalable?
Because enterprise complexity loves to create chaos. PESO brings order and results. With an integrated system, you can:Earn trust instead of chasing itCreate visibility that convertsBuild credibili...
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Can I transfer my enrollment to someone else?
No, Certification is not transferable. Is my personal data secure?Yes. We protect your learning data, and we do not sell your personal information. And in community spaces, we keep things professio...