S Verkamp

Yes. An integrated system is a crisis superpower. When you’ve already aligned your channels, messages, and measurement, you can respond faster, stay consistent across teams, and reduce rumor-driven...

Start small and make it real:1) Pick one priority business goal.2) Audit what you’re already doing across paid/earned/shared/owned.3) Map the customer/constituent journey and where each channel sup...

PESO starts with the business outcome and works backward. Instead of reporting on vanity metrics, you build a measurement plan that connects channel activity to what leadership actually cares about...

AI is changing how people discover information, but the fundamentals are the same: trust, credibility, and helpful content win. PESO helps you build that trust across channels, earn visibility that...

Lead with outcomes, not channels.Instead of “we need to post more on LinkedIn,” try:Here’s the business goal we’re supportingHere’s how the PESO plan connects multiple touchpoints to that goalHere’...

Absolutely. PESO  helps you look like the strategic genius you already are, without the all-nighters.Use it to:grated plans that are easier to execute (and harder to poke holes in)report results in...

Not always. Sometimes a campaign leans heavily on one or two areas. PESO isn’t a “do everything everywhere” mandate; it’s a planning framework that helps you choose intentionally, connect the dots,...

Email us at support@spinsucks.com and we’ll get you to the right answer.Do you work with global teams and multiple time zones? Yes. We’ll set a cadence that works for the teams doing the work and f...

Think of it as your 24/7 PESO strategist on demand. The PESO OS AI® helps reduce risk, support compliance, and speed up time-to-market by removing bottlenecks and giving your team a clear, integrat...

That’s where PESO Executive Development comes in. We close the leadership literacy gap with:C-suite alignment workshops that create shared objectivesStrategic intensives that cut through executive-...