Curriculum & Structure

Find quick, clear answers about how the PESO Model Certification® works and what you can expect as a learner. We cover the program structure, what is included with your purchase, and the on-demand format so you know exactly how the eight self-paced modules are set up and how you will apply the worksheets and deliverables to real work. You will also see what you will learn and what you can achieve after completing the certification, including how to build integrated strategies across Paid, Earned, Shared, and Owned media and connect your work to outcomes leadership cares about. Finally, the FAQs explain typical completion timelines, lifetime access, and what to do if you need to retake the final evaluation, so you can move forward with confidence.