How is the certification structured?

It’s eight on-demand modules you can complete at your own pace. Each module includes worksheet activities and deliverables you can apply to your real work (so you’re not learning in a vacuum).

Modules include Foundations of the PESO Model®, Owned, Earned, Shared, Paid Amplification, Measurement/Attribution/ROI, and Integration. You will wrap up the course by completing an evaluation and a capstone for your brand.
 

What will I learn in the certification?

You’ll learn how to use the PESO Model Framework® to drive measurable business results, not just outputs.
That includes designing integrated strategies tied to business goals, building lead-generation programs that demonstrate ROI, and creating measurable objectives that connect back to organizational outcomes. You’ll get step-by-step guidance, real examples, templates, and tools you can use immediately.
 

What’s included in my purchase?
Full access to all eight modules, the worksheets/templates, the quizzes, and final evaluation, and your certification credential once you pass.
 

What’s the format - live training, on-demand or both?
On-demand. All eight modules are available anytime, so you can learn around work and life. Start when you’re ready, move at your pace, and take the evaluation when you feel confident.
 

How long does it take to complete the certification? 
It depends on your schedule, it’s self-paced. Many professionals finish in 4–6 weeks, but you can go faster or slower. You’ve got lifetime access, so there’s no panic deadline.
 

What happens if I don’t pass the final evaluation?
You can retake it. The goal is to confirm you can apply PESO strategically, not to trick you or force memorization. Review the content, brush up your notes, and try again.