S Verkamp

Yep! You’ll start with a $500 deposit to hold your spot, get supporting docs, access the PESO Model Certification® course, and complete an onboarding call. Then you can choose:1 payment of $6,625 (...

It boosts your credibility and visibility, and some programs include referrals/directory opportunities. Your results depend on implementation, positioning, and follow-through. What does “licensed t...

It’s built as a 12-month program, and includes training, annual licensing, ongoing support, and client referrals.What is the PESO Model Certification® Guide Program? It’s a proven framework (and a ...

Nope. You need curiosity, commitment, and a willingness to implement (not just consume content).I’m in-house (not an agency). Is any of this still for me? Absolutely. PESO was built to work inside ...

If you want a clear, integrated framework - an operating system that helps you get out of “random acts of marketing/PR” and into measurable results, yes. Whether you’re building internal capabiliti...

Easy. Submit a ticket in Zendesk, and our team will point you in the right direction.Bonus: the more context you share (what you’re trying to do, what you’ve tried, screenshots if it’s technical), ...

Yes. An integrated system is a crisis superpower. When you’ve already aligned your channels, messages, and measurement, you can respond faster, stay consistent across teams, and reduce rumor-driven...

Start small and make it real:1) Pick one priority business goal.2) Audit what you’re already doing across paid/earned/shared/owned.3) Map the customer/constituent journey and where each channel sup...

PESO starts with the business outcome and works backward. Instead of reporting on vanity metrics, you build a measurement plan that connects channel activity to what leadership actually cares about...

AI is changing how people discover information, but the fundamentals are the same: trust, credibility, and helpful content win. PESO helps you build that trust across channels, earn visibility that...