S Verkamp

GEO is short for Generative Engine Optimization, being discoverable and accurately represented in AI-driven search and answer engines. In practice, that means creating content and signals that make...

It follows a practical workflow:1) Foundation (what PESO  is, and what it isn’t)2) Discovery (what you’re doing now)3) Integration (how channels reinforce each other)4) Measurement (what success lo...

Start with what you have: a goal, a campaign idea, or a messy “we’ve always done it this way” plan.The Advisor can help you:Map Paid, Earned, Shared, and Owned tactics to your goalsBrainstorm campa...

The PESO Model Advisor® is our AI-powered guide to building integrated communications programs using the PESO Model® (Paid, Earned, Shared, and Owned). It helps you connect tactics to business goal...

Sometimes, depending on the program and timing. Ask via Zendesk and we’ll tell you what’s possible. Is my work or business information kept confidential? We treat your work seriously and respectful...

Yes! Many learners use professional development budgets. Open a Zendesk ticket and we’ll help with invoicing details.Do you offer scholarships or discounts? Sometimes. If cost is the blocker, reach...

You’ll receive login instructions via email. If you don’t see them, check spam/promotions, then contact support through Zendesk, and we’ll get you sorted.I’m locked out. My video won’t play. Someth...

Plan for consistent time each week to watch/complete training and implement. If you only “attend” and don’t apply, you’ll get ideas, not results. Your time commitment is up to you. Is this self-pac...

$3,000 per month.What is one-on-one coaching?It’s not templated, scripted, or “rah-rah” fluff. It’s a serious, year-long commitment led by Spin Sucks founder Gini Dietrich. You’ll get monthly video...

Fees start at $10,000 for analysis and increase based on the scope (plan, quarterly meetings, and/or additional support).What are the Strategic Consulting deliverables?Deliverables vary by engageme...