S Verkamp

It’s the PESO Model® turned into a guided, “self-driving” workflow inside ChatGPT. Instead of you guessing what to ask, the PESO OS AI® asks you the right questions so you can build a strategic, in...

We recommend you do not paste anything confidential, proprietary, or personally identifiable (PII). Share only what you’re comfortable having processed by an AI system. When in doubt, anonymize nam...

Tell it what’s off and why. Add constraints (“we can’t run paid,” “we have a two-week timeline,” “we’re in healthcare”), then ask for a revised plan. The best results come from a quick back-and-for...

Be specific about:Your goal and what success looks likeYour target audienceWhat you’ve tried (and what happened)Constraints (budget, approvals, timing)Then ask for a next step: “Give me 3 options,”...

GEO is short for Generative Engine Optimization, being discoverable and accurately represented in AI-driven search and answer engines. In practice, that means creating content and signals that make...

It follows a practical workflow:1) Foundation (what PESO  is, and what it isn’t)2) Discovery (what you’re doing now)3) Integration (how channels reinforce each other)4) Measurement (what success lo...

Start with what you have: a goal, a campaign idea, or a messy “we’ve always done it this way” plan.The Advisor can help you:Map Paid, Earned, Shared, and Owned tactics to your goalsBrainstorm campa...

The PESO Model Advisor® is our AI-powered guide to building integrated communications programs using the PESO Model® (Paid, Earned, Shared, and Owned). It helps you connect tactics to business goal...

Sometimes, depending on the program and timing. Ask via Zendesk and we’ll tell you what’s possible. Is my work or business information kept confidential? We treat your work seriously and respectful...

Yes! Many learners use professional development budgets. Open a Zendesk ticket and we’ll help with invoicing details.Do you offer scholarships or discounts? Sometimes. If cost is the blocker, reach...