Two great places to start:
- *Spin Sucks: Communication and Reputation Management in the Digital Age* (Gini Dietrich) is your playbook for honest, measurable communications that earn trust and authority. Available on Amazon.
- *Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era* (Gini Dietrich & Geoff Livingston) is a blueprint for building integrated campaigns across every discipline: sales, PR, advertising, social, and more. Available on Amazon.
Which book should I read first?
If you’re focused on communications, reputation, and measurable PR/comms, start with *Spin Sucks*. If you’re building cross-functional integrated campaigns (and need the ‘how everything fits together’ view), start with *Marketing in the Round*.
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