What is the Spin Sucks Blog?

It’s where we publish smart, practical guidance on PESO®, integrated marketing, communications, leadership, and what’s changing in the industry, without the fluff. (Also: yes, we try to keep it entertaining because learning shouldn’t feel like a punishment.)

How do I find posts on a specific topic?
The easiest way is to use the search on the site and type what you’re looking for (e.g., “PESO®,” “measurement,” “media relations,” “executive visibility,” “crisis comms”). If you’re in Zendesk, you can also browse our categories and related articles.
 

Can I suggest a topic for the blog? 
Absolutely. If there’s a question you keep getting from clients, a trend you’re trying to make sense of, or a PESO® challenge you want us to tackle, send it to [e-mail] and we’ll add it to the idea list.