Do I need to be a PESO® expert to use this?

Nope. If you know your business, your goals, and what you’ve tried before, you’re in good shape. The PESO OS AI® is designed to guide you through the PESO® thinking (and keep you from skipping the strategic stuff).
 

What should I have ready before I start? (Tags: ai_edition,getting_started,peso_model,peso_os_ai)

Bring what you have, don’t overthink it. Helpful inputs include:

• Business/marketing goals (especially for the next 12 weeks)
• Any past plans or campaigns you can share
• A sense of what’s working, what isn’t, and what changed recently
• Any performance data you have (even basic numbers)
   

If you don’t have all of that, start anyway. The PESO OS AI® will tell you what it needs next.