How long is the program?

It’s built as a 12-month program, and includes training, annual licensing, ongoing support, and client referrals.

What is the PESO Model Certification® Guide Program? 
It’s a proven framework (and a lot of hands-on support) to help you grow your business, deliver client results, and charge what you’re worth. As a Certified Guide, you’re officially trained and licensed by Spin Sucks to implement the integrated communications framework created by Gini Dietrich.
 

What’s included in the PESO Model Certification® Guide Program? 
A lot (in a good way). You’ll get:

• PESO Model Certification®, including a certificate from the S.I. Newhouse School for Communication at Syracuse University
• Monthly group coaching calls with a dedicated coach (founding members work with Gini Dietrich)
• Unlimited email/text/Slack access to your group leader
• Annual license to use the PESO Model Framework® with clients
• Exclusive content + tools to help you generate more leads
• Private Guide community for referrals, camaraderie, and collaboration
• Affiliate opportunities when you sell select products (like certification)
• Directory profile to help you attract higher-paying clients

Who is eligible to join?
This is designed for solopreneurs and agency owners who want new revenue streams, a deeper understanding of PESO, and/or to charge more for their services. The “requirements” are simple: you want to learn, you show up, you participate, and you do the work in your business.

Will coaching include business growth strategies (not just “how to PESO”)?
Absolutely. This program is about implementing PESO to grow your business. Expect guidance on lead generation, structuring new business meetings, building relationships, raising rates, and getting feedback on materials you create (so they actually work).