Do I need PR experience to start?

Nope. You need curiosity, commitment, and a willingness to implement (not just consume content).

I’m in-house (not an agency). Is any of this still for me? 
Absolutely. PESO was built to work inside organizations, too, especially when teams are stuck in silos. Certification or consulting may be the best fit, depending on your goals, we can guide you in the right direction.
 

Which option should I pick? Certification, Guide Program, Consulting, or Coaching? 

Here’s the quick and honest breakdown:
 

• Certification: You want the PESO Model Framework®  and credibility to apply it in your role or with clients.
• Guide Program: You want the framework plus coaching, licensing, and help turning PESO  into a revenue engine.
• Strategic Consulting: Your team is bigger, your org is complex, and you need alignment plus an integrated plan.
• 1:1 Coaching: You want direct, hands-on growth support with Gini and you’re ready to do the work.