How do we get executives to understand (and support) PESO?

That’s where PESO Executive Development comes in. We close the leadership literacy gap with:

C-suite alignment workshops that create shared objectives

• Strategic intensives that cut through executive-speak and produce actionable roadmaps
• Board-level orientations so directors understand what they’re funding and what success looks like

What happens when executives don’t understand integration? 

Usually? Wasted spend, stalled momentum, and strategies that die in committee. Misalignment at the top turns “integrated marcomm” into a grab bag of tactics, and then everyone wonders why it feels chaotic and unmeasurable.

How long does executive transformation take? 
You’ll feel it fast. Leaders who champion integration (instead of unintentionally sabotaging it), strategic planning that creates clarity, and board conversations that focus on metrics. It’s not Marketing 101.