Do I need a certain level of experience to enroll?

No prerequisites. Whether you’re early-career and tired of being an order-taker, or a seasoned pro looking for a clearer strategic system, the certification meets you where you are.
 

Do I need prior experience with the PESO Model®?
Nope. We teach it from the foundation through advanced application, so you can jump in whether PESO is brand new to you or you’re ready to refine how you use it.
 

Is this beginner-friendly? 
Yes. We start with the foundation and build up. If you’re more advanced, you’ll move faster, and regardless of your level, you’ll get value from applying the framework end-to-end.
 

What kind of roles benefit most from this certification? 
If you influence strategy, execute programs, or develop teams, you’ll benefit.
That includes corporate comms, PR/marketing agencies, higher ed, nonprofits, startups, and scale-ups, anywhere you need a real operating system for integrated communications.
 

Who is the PESO Model Certification® For?
For communicators who are done being “just the doer” and ready to be the strategic leader.

Built with the S.I. Newhouse School for Public Communications at Syracuse University, the PESO Model Certification® is for people who want to stop taking orders and start setting direction using a system that ties communications to real business outcomes.

If you’re leading (or want to lead) integrated work, whether you’re in-house, at an agency, consulting, or teaching, this gives you the framework, language, and confidence to be taken seriously in the rooms where decisions get made.

And if your goal is to teach PESO formally (teams, classrooms, workshops), there’s a separate path for that. Check out the licensing FAQs or https://spinsucks.com/licensing/. 
 

What if my current role is mostly tactical? Is it still worth it? 
Yes. The program helps you move from task execution to strategic ownership: tying work to business goals, building integrated plans, and reporting outcomes leadership cares about—so you can grow beyond “doing” into leading.
 

I work at a large company/agency. Will this apply to my world? 
Yes. The framework scales—from a single brand to an enterprise portfolio—because it’s built around integration, workflows, and measurement (not “more content everywhere”). At larger orgs, you’ll also learn how to set governance and partner direction so PESO doesn’t turn into chaos.